Sunday, 8 May 2016

Does it Matter that the last Five 2016 Super Treasure Hunts are Fantasy Duds?

I approach this topic with some caution. For many collectors the Super Treasure Hunt is the ultimate grail. For me, I only buy a super if I collect the casting or find it on the pegs. Which means I have about 10 Supers in my collection. Do I care that I have so few supers? No. I have pieces that are far more valuable and rare than Supers. That doesn't make me special. Those who collect supers are collecting what they enjoy and I give them kudos for collecting what they like. And at the end of the day Supers are awesome. Or are they?

2016 is the first year I've set out to collect all of the Supers. I got a smokin' deal on the 'A' case Tesla, found the 'B' case Hudson and 'C' case NSX in store and will buy the 'D' case Corvette regardless because it's a Corvette. And the Porsche 993 and Charger Daytona from the next two cases were drop dead gorgeous. So I have to have those too. Then I traded for a Bad Mudder because I found a second Hudson on the pegs. Even that release is palatable to me because it vaguely reminds me of a '60's Bronco. But May has arrived, and I've given up on collecting the 2016 Super Treasure Hunt Set and will collect only the 5-6 that I like.

Ever since a famous Brazilian blog disclosed the final Super Treasure Hunt for 2016 collectors have been lighting up social media with complaints about the slate of Supers for the rest of 2016. Some of the posts have been downright hilarious, with others bordering on sociopathic rage directed at Mattel. While I agree that there are too many fantasy models in the lineup this year, I personally couldn't care less because Supers represent a miniscule, tiny fraction of what I spend my collecting budget on. Like I said, I literally own 10. And that is probably an overestimation.

But, I understand that those who love to collect Super Treasure Hunts are downright disappointed by turds like the Nitro Doorslammer and Carbonic. So why is Mattel pissing off their loyal fanbase who spend their time and money tracking down these cars? I can think of only 3 good(ish) reasons.

The first, is that it is cheaper to produce fantasy cars because they don't have to pay licensing fees to the auto maker.

The second is that making something a super is an automatic sell. A '69 Charger Daytona will get snapped up if it's a super or not, while a Carbonic will warm the pegs for eons unless it is a Super.

The third, and perhaps most unlikely rationale is that by making something a super collectors may pick it up and eventually grow fond of the model and by more of said model down the road. Some fantasy cars do develop a loyal fan base and become cult classics. The Sharkruiser and Fangster (okay maybe a stretch), or redline-era cars like the Rocket-Bye-Baby are all popular with collectors.

SO, while I'm disappointed by the fantasy releases, it doesn't bother me because it means one less Super I have to trade my left kidney for or buy on eBay for some horrific price. But to those who are good at finding supers in the wild and focus on Supers, I feel for ya.

Happy collecting and hopefully I didn't offend too many!

Disclaimer: All photos are Courtesy of and are compliant with 'fair use'.

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