Wednesday, 14 September 2016
Fresh Cherries by MotorMax: Coolest Thing Since Sliced Bread!
How's that for a cheesy, er, uh, bready title. Okay I'll stop now. Quick background: I started collecting back in 2006 and took a long hiatus from collecting between 2007 and early 2014. So I was in a local toy store the other day picking up some items for a friend and there way at the tippy-toe top shelf were a whole bunch of Motor Max Fresh Cherries! And they were dirt cheap. Talk about a trip down memory lane. I could've sworn I'd seen these on the pegs back in 2007. Sure enough the package noted that they were imported by Wal-Mart Canada.
I grabbed a Ford Pinto and a Mustang II to feature here on the blog today, and boy, are they gems! The first thing that jumps out at you is the ugliness of Fresh Cherries. MotorMax chose the most hideous cars of 1970's America to cast in 1/64 scale: Chevettes, Pintos, Mustang II's, Pacers, Mavericks etc. Why on earth did Motor Max choose such a selection of underdogs to give collectors? I don't really know, but I speculate they were a sort of an ironic tribute to the dark ages of the American auto industry that collectors who grew up in the era would appreciate. They're also a welcome break from the incessant line of Corvettes, Mustangs, Impalas, Challengers, Porsches and Ferraris churned out by every other diecast company.
So how do Fresh Cherries stack up? They're the dang coolest. Even though the castings are ridiculously ugly, the color-choices frumpy and and the 'fresh cherries' moniker worthy of a chuckle, Fresh Cherries are the coolest thing I've picked up in ages. I was definitely worried about cheap quality with Motor Max as the parent company (let's be honest their offerings don't always measure up), but when I cracked them open the quality and details were spot on! I'd put them at Greenlight-level quality. Not quite Auto World, but there's a family resemblance. Plus the scaling is right. A pinto is a pinto, but perfectly scaled it's a wonder to behold
Fresh Cherries are heavy, all-metal, with separate headlight, taillight and bumper pieces, accurate detailing, logos, and manufacturers trim. Plus they're cool. A Ford Pinto? A Mustang II? I will definitely be bringing more Fresh Cherries to the blog soon. After cracking these 2 open, I'll be buying every one I see. They're that good! Check 'em out in the photos!